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	<title>Big Brain Media &#124; Affordable Web Design and Development in Toronto</title>
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	<link>http://bigbrainmedia.com</link>
	<description>Affordable Web Design and Development in Toronto</description>
	<lastBuildDate>Tue, 31 Jan 2012 13:59:58 +0000</lastBuildDate>
	<language>en</language>
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		<title>What is Domain Privacy?</title>
		<link>http://bigbrainmedia.com/what-is-domain-privacy/</link>
		<comments>http://bigbrainmedia.com/what-is-domain-privacy/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 15:42:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://bigbrainmedia.com/?p=273</guid>
		<description><![CDATA[Domain Privacy is a service that helps to protect your personal information on the web.]]></description>
			<content:encoded><![CDATA[<p>Domain Privacy is a service that helps to protect your personal information on the web. Without Domain Privacy, when you register a <a href="http://bigbrainmedia.com/why-you-need-to-keep-full-control-of-your-domain-name/" title="Why You Need to Keep Full Control of Your Domain Name">domain name</a>, ICANN (the governing body for internet domain names) requires you to provide accurate contact information, which they then make available in a public WHOIS database. This makes it easy for spammers and other undesired parties to obtain your personal contact information.</p>
<h2 class="icon-box"><img src="http://bigbrainmedia.com/wp-content/themes/lunar/images/icons/mail.png" class="icon" alt="Contact Us" /><a href="http://bigbrainmedia.com/contact/">Contact Us</a><span>Need domain privacy on your domain?</span></h2>
<p>Domain Privacy service acts as a shield &#8212; instead of showing YOUR personal contact information in the public database, the database will show contact information for the Domain Privacy service. This allows you to keep your information accurate and up-to-date with our service, as demanded by ICANN regulations, but still invisible and shielded from the public.<br />
Domain Privacy protects you from:</p>
<ul class="small-list small-dot">
<li>Spam and other Unsolicited Email</li>
<li>Unwanted Phone Calls &#038; Postal Mail</li>
<li>Identity Theft</li>
<li>Fraudulent Domain Transfers</li>
<li>Competitors being able to look up which domains you own and much more</li>
</ul>
<p>If you would like domain privacy on your domain, please <a href="http://bigbrainmedia.com/contact/" title="Contact">contact us</a>. </p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why You Need to Keep Full Control of Your Domain Name</title>
		<link>http://bigbrainmedia.com/why-you-need-to-keep-full-control-of-your-domain-name/</link>
		<comments>http://bigbrainmedia.com/why-you-need-to-keep-full-control-of-your-domain-name/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 15:42:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://bigbrainmedia.com/?p=263</guid>
		<description><![CDATA[We often come across customers that are looking for web re-design or search engine marketing and have previously hired a company to build their original website.]]></description>
			<content:encoded><![CDATA[<p>We often come across customers that are looking for web re-design or search engine marketing and have previously hired a company to build their original website. Many of these customers had the company buy their respective domain name, purchased hosting and setup the website under the web design company&#8217;s name. This is very convenient way of having someone else handle the technical aspects of setting up a business website but can come back to be very time consuming and costly.</p>
<p>When registering and setting up a <span class="tiptip" title="example: www.mydomain.com">domain name</span>, it is best to have the business owner register the domain name under the business and not a third party. This makes sense as the business then &#8216;owns&#8217; the name and there can be no dispute as to own retains ownership.</p>
<p>The alternative can result in the following:</p>
<ul class="small-list small-dot">
<li>legal proceeding to retain ownership</li>
<li>loss of time/money (branding/marketing efforts, legal costs)</li>
<li>loss/forfeit of domain name</li>
<li>inability to transfer domain name when selling the business</li>
</ul>
<p>We routinely come across companies that have made the mistake of not registering their own domain name and it becomes time consuming to obtain and transfer the domain name to the registered business. On occasion, the business has had to forfeit the domain name and start from scratch which has resulted in lost revenue, time, reputation, branding/marketing efforts and money.</p>
<p>Lastly, the ability and flexibility to sell or transfer your domain name should you sell the business is lost when you don&#8217;t retain ownership of the domain name.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>What&#8217;s new in WordPress 3.3</title>
		<link>http://bigbrainmedia.com/whats-new-in-wordpress-3-3/</link>
		<comments>http://bigbrainmedia.com/whats-new-in-wordpress-3-3/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 19:45:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://bigbrainmedia.com/?p=197</guid>
		<description><![CDATA[Wordpress 3.3 has streamlined things! Instead of needing to click on a specific upload icon based on your file type, now there’s just one. Once your file is uploaded, the appropriate fields will be displayed for entering information based on the file type.]]></description>
			<content:encoded><![CDATA[<h3>Easier Uploading</h3>
<p><strong>File Type Detection</strong><br />
<img src="http://bigbrainmedia.com/wp-content/themes/lunar/lib/timthumb.php?src=http://bigbrainmedia.com/wp-admin/images/screenshots/media-icon.png&amp;w=135&amp;h=90&amp;zc=1" alt="" class="border-img alignright" /><br />
Wordpress 3.3 has streamlined things! Instead of needing to click on a specific upload icon based on your file type, now there’s just one. Once your file is uploaded, the appropriate fields will be displayed for entering information based on the file type.</p>
<p><strong>Drag-and-Drop Media Uploader</strong><br />
<img src="http://bigbrainmedia.com/wp-content/themes/lunar/lib/timthumb.php?src=http://bigbrainmedia.com/wp-admin/images/screenshots/drag-and-drop.png&amp;w=135&amp;h=90&amp;zc=1" alt="" class="border-img alignright" /><br />
Adding photos or other files to posts and pages just got easier. Drag files from your desktop and drop them into the uploader. Add one file at a time, or many at once.</p>
<p><strong>More File Formats</strong><br />
We’ve added the rar and 7z file formats to the list of allowed file types in the uploader.</p>
<div class="divider-top"><a href="#">Top</a></div>
<h3>Dashboard Design</h3>
<p><strong>Flyout Menus</strong><br />
<img src="http://bigbrainmedia.com/wp-content/themes/lunar/lib/timthumb.php?src=http://bigbrainmedia.com/wp-admin/images/screenshots/admin-flyouts.png&amp;w=150&amp;h=100&amp;zc=1" alt="" class="border-img alignright" /><br />
Speed up navigating the dashboard and reduce repetitive clicking with our new flyout submenus. As you hover over each main menu item in your dashboard navigation, the submenus will magically appear, providing single-click access to any dashboard screen.</p>
<p><strong>Header + Admin Bar = Toolbar</strong><br />
To save space and increase efficiency, we’ve combined the admin bar and the old Dashboard header into one persistent toolbar. Hovering over the toolbar items will reveal submenus when available for quick access.</p>
<p><strong>Responsive Design</strong><br />
Certain dashboard screens have been updated to look better at various sizes, including improved iPad/tablet support.</p>
<p><strong>Help Tabs</strong><br />
<img src="http://bigbrainmedia.com/wp-content/themes/lunar/lib/timthumb.php?src=http://bigbrainmedia.com/wp-admin/images/screenshots/help-screen.png&amp;w=150&amp;h=100&amp;zc=1" alt="" class="border-img alignright" /><br />
The Help tabs located in the upper corner of the dashboard screens below your name have gotten a facelift. Help content is broken into smaller sections for easier access, with links to relevant documentation and the support forums always visible.</p>
<div class="divider-top"><a href="#">Top</a></div>
<h3>Feels Like the First Time</h3>
<p><strong>New Feature Pointers</strong><br />
<img src="http://bigbrainmedia.com/wp-content/themes/lunar/lib/timthumb.php?src=http://bigbrainmedia.com/wp-admin/images/screenshots/new-feature-pointer.png&amp;w=150&amp;h=100&amp;zc=1" alt="" class="border-img alignright" /><br />
When we add new features, move navigation, or do anything else with the dashboard that might throw you for a loop when you update your WordPress site, we’ll let you know about it with new feature pointers explaining the change.</p>
<p><strong>Post-update Changelog</strong><br />
This screen! From now on when you update WordPress, you’ll be brought to this screen — also accessible any time from the W logo in the corner of the toolbar — to get an overview of what’s changed.</p>
<p><strong>Dashboard Welcome</strong><br />
<img src="http://bigbrainmedia.com/wp-content/themes/lunar/lib/timthumb.php?src=http://bigbrainmedia.com/wp-admin/images/screenshots/welcome-screen.png&amp;w=150&amp;h=100&amp;zc=1" alt="" class="border-img alignright" /><br />
The dashboard home screen will have a Welcome area that displays when a new WordPress installation is accessed for the first time, prompting the site owner to complete various setup tasks. Once dismissed, this welcome can be accessed via the dashboard home screen options tab.</p>
<div class="divider-top"><a href="#">Top</a></div>
<h3>Content Tools</h3>
<p><strong>Better Co-Editing</strong><br />
<img src="http://bigbrainmedia.com/wp-admin/images/screenshots/coediting.png" alt="" title="co-editing" width="231" height="31" class="alignnone size-medium wp-image-356" /><br />
Have you ever gone to edit a post after someone else has finished with it, only to get an alert that tells you the other person is still editing the post? From now on, you’ll only get that alert if another person is still on the editing screen — no more time lag.</p>
<p><strong>Tumblr Importer</strong><br />
Want to import content from Tumblr to WordPress? No problem! Go to Tools → Import to get the new Tumblr Importer, which maps your Tumblog posts to the matching WordPress post formats. Tip: Choose a theme designed to display post formats to get the greatest benefit from the importer.</p>
<p><strong>Widget Improvements</strong><br />
Changing themes often requires widget re-configuration based on the number and position of sidebars. Now if you change back to a previous theme, the widgets will automatically go back to how you had them arranged in that theme. Note: if you’ve added new widgets since the switch, you’ll need to rescue them from the Inactive Widgets area.</p>
<div class="divider-top"><a href="#">Top</a></div>
<h3>Under the Hood</h3>
<p><strong>Flexible Permalinks</strong><br />
You have more freedom when choosing a post permalink structure. Skip the date information or add a category slug without a performance penalty.</p>
<p><strong>is_main_query()</strong><br />
This handy method will tell you if a <span class="highlight2">WP_Query</span> object is the main WordPress query or a secondary query.</p>
<p><strong>Post Slugs: Less Funky</strong><br />
Funky characters in post titles (e.g. curly quotes from a word processor) will no longer result in garbled post slugs.</p>
<p><strong>WP_Screen API</strong><br />
WordPress has a nice new API for working with admin screens. Create rich screens, add help documentation, adapt to screen contexts, and more.</p>
<p><strong>jQuery and jQuery UI</strong><br />
WordPress now includes the entire jQuery UI stack and the latest version of jQuery: 1.7.1.</p>
<p><strong>Editor API Overhaul</strong><br />
The new editor API automatically pulls in all the JS and CSS goodness for the editor. It even supports multiple editors on the same page.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Free Vector Social Media Icons</title>
		<link>http://bigbrainmedia.com/free-vector-social-media-icons/</link>
		<comments>http://bigbrainmedia.com/free-vector-social-media-icons/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 15:09:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Freebies]]></category>

		<guid isPermaLink="false">http://bigbrainmedia.com/?p=175</guid>
		<description><![CDATA[This free set includes 80 icons of the most popular social media networks on the internet. The icons are designed in 32px and 16px vector format.]]></description>
			<content:encoded><![CDATA[<p><a href="http://bigbrainmedia.com/wp-content/uploads/files/vector-social-media-icons.zip"><img class="alignnone size-full wp-image-1810" title="Vector-495x228" src="http://bigbrainmedia.com/wp-content/uploads/Vector-495x228.jpg" alt="" width="495" height="228" /></a></p>
<p>This free set includes <a href="http://bigbrainmedia.com/wp-content/uploads/Vector-495x2000.jpg">80 icons of the most popular social media networks</a> on the internet. The icons are designed in 32px and 16px vector format. With the vector format, you can scale the icon to any size to fit with your design or use it in high quality print materials. What you will get from the zip package: 16px, 24px, 32px in PNG format and a vector EPS file. Download file below.</p>
<h2 class="icon-box"><img src="http://bigbrainmedia.com/wp-content/themes/lunar/images/icons/download.png" class="icon" alt="DOWNLOAD" /><a href="http://bigbrainmedia.com/wp-content/uploads/files/vector-social-media-icons.zip">DOWNLOAD</a><span>Free Vector Social Media Icons</span></h2>
<h4>License Info</h4>
<p>Free to use for whatever purposes. If you use these icons, please link to http://icondock.com</p>
<p>Note: the company logos in the icons are copyright of their respective owners.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Free HTML Email Templates</title>
		<link>http://bigbrainmedia.com/free-html-email-templates/</link>
		<comments>http://bigbrainmedia.com/free-html-email-templates/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 14:03:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Freebies]]></category>

		<guid isPermaLink="false">http://bigbrainmedia.com/wordpress/?p=49</guid>
		<description><![CDATA[We are offering a collection of HTML email templates with various layouts that can serve as a solid foundation and starting point for the design of emails.]]></description>
			<content:encoded><![CDATA[<p><a href="http://bigbrainmedia.com/wp-content/uploads/files/mailchimp-Email.zip"><img src="http://bigbrainmedia.com/wp-content/uploads/Email-600x860.jpg" alt="" title="Email-600x652" width="600" height="860" class="alignnone size-full wp-image-1810" /></a></p>
<p>We are offering a collection of HTML email templates with various layouts that can serve as a solid foundation and starting point for the design of emails.  All email templates have been tested vigorously in all major email clients. Download file below.</p>
<h2 class="icon-box"><img src="http://bigbrainmedia.com/wp-content/themes/lunar/images/icons/download.png" class="icon" alt="DOWNLOAD" /><a href="http://bigbrainmedia.com/wp-content/uploads/files/mailchimp-Email.zip">DOWNLOAD</a><span>Free HTML Email Templates</span></h2>
<p>Brought to you by <a href="http://mailchimp.com" title="MailChimp" target="_blank">MailChimp</a></p>
<p>These email blueprints are licensed under a <a href="http://creativecommons.org/licenses/by-sa/3.0/" target="_blank">Creative Commons Attribution-Share-A-like 3.0 Unported License</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Hosting Reviews</title>
		<link>http://bigbrainmedia.com/hosting-reviews/</link>
		<comments>http://bigbrainmedia.com/hosting-reviews/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 15:00:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Reviews]]></category>

		<guid isPermaLink="false">http://bigbrainmedia.com/wordpress/?p=58</guid>
		<description><![CDATA[You should choose your web hosting provider with care. But that’s not an easy task. So, how do you identify the best web host? Here’s a quick web hosting checklist we’ve compiled to help you.]]></description>
			<content:encoded><![CDATA[<h3>Hosting Reviews</h3>
<div class="table-border">
<table class="tables table-light highlight-row">
<thead>
<tr>
<th class="left">Provider</th>
<th>Price</th>
<th>Bandwidth</th>
<th>Uptime</th>
<th>Rating</th>
<th>More Info</th>
</tr>
</thead>
<tbody>
<tr>
<th class="left"><a href="http://affiliates.canadianwebhosting.com/cgi-bin/clickthru.cgi?id=bigbrainmedia" title="Canadian Web Hosting" target="_blank">Canadian Web Hosting</a></th>
<td><strong>$3.95</strong></td>
<td>Unlimited</td>
<td>99.9%</td>
<td>4.5/5</td>
<td>
<a class="small-btn gradient-btn" target="_blank" href="http://affiliates.canadianwebhosting.com/cgi-bin/clickthru.cgi?id=bigbrainmedia"><span class="aquamarine-btn">Visit Site</span></a></td>
</tr>
<tr>
<th class="left"><a href="http://secure.scopehosts.com/aff.php?aff=142" title="Scope Hosts Offshore" target="_blank">Scope Hosts Offshore</a></th>
<td><strong>$3.99</strong></td>
<td>Unlimited</td>
<td>98.9%</td>
<td>4/5</td>
<td>
<a class="small-btn gradient-btn" target="_blank" href="http://secure.scopehosts.com/aff.php?aff=142"><span class="aquamarine-btn">Visit Site</span></a></td>
</tr>
<tr>
<th class="left"><a href="http://www.fatcow.com/join/index.bml?AffID=671600&amp;LinkName=hosting-review" target="_blank">Fat Cow Hosting</a></th>
<td><strong>$4.67</strong></td>
<td>Unlimited</td>
<td>99.8%</td>
<td>4.5/5</td>
<td>
<a class="small-btn gradient-btn" target="_blank" href="http://www.fatcow.com/join/index.bml?AffID=671600&amp;LinkName=hosting-review"><span class="aquamarine-btn">Visit Site</span></a></td>
</tr>
<tr>
<th class="left"><a href="http://www.hostmonster.com/track/bigbrainmedia/hosting-reviews" title="Host Monster" target="_blank">Host Monster</a></th>
<td><strong>$5.95</strong></td>
<td>Unlimited</td>
<td>99.9%</td>
<td>5/5</td>
<td>
<a class="small-btn gradient-btn" target="_blank" href="http://www.hostmonster.com/track/bigbrainmedia/hosting-reviews-visit"><span class="aquamarine-btn">Visit Site</span></a></td>
</tr>
</tbody>
</table>
</div>
<h3>What Should You Look For?</h3>
<p>You should choose your web hosting provider with care. But that’s not an easy task. So, how do you identify the best web host? Here’s a quick web hosting checklist we’ve compiled to help you:</p>
<h5>Web Hosting Checklist</h5>
<p>These are some of the general things your web hosting provider should offer irrespective of the applications you are going to install or the purpose you are buying the hosting space for:</p>
<ul class="img-list ico-checkmark">
<li><strong>Server uptime/speed</strong></li>
</ul>
<p>Settle for nothing less than 99% uptime. See to it that the web host is reputed enough to honor the promise. Web visitors are impatient so ensure that server speeds are fast and your site loads fast.</p>
<ul class="img-list ico-checkmark">
<li><strong>Scalability</strong></li>
</ul>
<p>Today you may be okay with shared hosting but tomorrow you may grow and require Virtual Private Server (VPS) hosting or Dedicated Server Hosting. If your host provides these types of hosting as well, you will not have to look elsewhere in future and the migration of an existing account will be easy.</p>
<ul class="img-list ico-checkmark">
<li><strong>Reliability</strong></li>
</ul>
<p>This should be one of the most important considerations when selecting a web host. See what others are saying. Will they be here today and gone tomorrow?</p>
<ul class="img-list ico-checkmark">
<li><strong>File backup</strong></li>
</ul>
<p>You should be able to take a <a href="/switching-hosting-providers-transferring-your-website/" title="Switching Hosting Providers – Transferring Your Website">complete backup</a> of your website from the web hosting control panel. This will be useful when you plan to move on to some other web host. Even otherwise, it’s always prudent to take periodic backups.</p>
<ul class="img-list ico-checkmark">
<li><strong>Support</strong></li>
</ul>
<p>Good customer support definitely matters since web hosting service providers are generally located in other provinces and/or states and in some cases other countries. Is there an &#8216;online chat function&#8217; on the host provider&#8217;s website that provides you with 24/7 live support?</p>
<ul class="img-list ico-checkmark">
<li><strong>Affordability</strong></li>
</ul>
<p>Last but not the least in the web hosting checklist is affordability. You should be comfortable with the pricing. See our <a href="http://bigbrainmedia.com/switching-hosting-providers-transferring-your-website/" title="Switching Hosting Providers – Transferring Your Website">tutorial</a> on what to do when your current hosting provider gets too expensive.</p>
<h2 class="icon-box"><img src="http://bigbrainmedia.com/wp-content/themes/lunar/images/icons/mail.png" class="icon" alt="Contact Us" /><a href="http://bigbrainmedia.com/contact/">Contact Us</a><span>Get started on your website now!</span></h2>
<h5>Additional – WordPress Checklist</h5>
<p>If you are going to install <span class="tiptip" title="WordPress is a free and open source blogging tool and publishing platform.">WordPress</span>, then also look out for these additional things while selecting a web host:</p>
<ul class="img-list ico-checkmark">
<li><strong>Web hosting control panel</strong></li>
</ul>
<p>Look out for some easy to use control panel like <span class="tiptip" title="cPanel is a Linux based web hosting control panel designed to simplify the process of hosting a web site.">cPanel</span>.</p>
<ul class="img-list ico-checkmark">
<li><strong>Auto install script</strong></li>
</ul>
<p>If you do not have technical knowledge, then you may not be able to install WordPress without the help of some auto install script like <span class="tiptip" title="Automates the installation of web applications to a website">Fantastico</span>.</p>
<ul class="img-list ico-checkmark">
<li><strong>CGI/database support</strong></li>
</ul>
<p>Check out whether the web hosting you are selecting supports the required versions of CGI/database such as PHP &#038; MySQL.</p>
<p>We hope you found this web hosting review and checklist helpful. Should you require more information, please <a href="http://bigbrainmedia.com/contact/" title="Contact">contact us</a>.</p>
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		<title>Designing for the Web – The Big Picture</title>
		<link>http://bigbrainmedia.com/designing-for-the-web-the-big-picture/</link>
		<comments>http://bigbrainmedia.com/designing-for-the-web-the-big-picture/#comments</comments>
		<pubDate>Sun, 13 Nov 2011 00:26:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tips]]></category>

		<guid isPermaLink="false">http://bigbrainmedia.com/wordpress/?p=61</guid>
		<description><![CDATA[When it comes to media design for the web, it’s important to provide a good experience for your visitors. Despite the fact that people usually look online for the information offered on a particular web site it’s important to offer an experience that will stimulate their senses; sight and sound.]]></description>
			<content:encoded><![CDATA[<h3>What makes a good web “experience”?</h3>
<p>When it comes to media design for the web, it’s important to provide a good experience for your visitors. Despite the fact that people usually look online for the information offered on a particular web site it’s important to offer an experience that will stimulate their senses; sight and sound.  Attraction, engagement and conclusion are the critical elements in providing a good online experience. </p>
<p>Attraction is what lures a visitor to the site. Imagination comes into play here where colors, graphics, movement, sound and other features will entertain the visitor and stimulate their senses in the form of cognitive, visual or auditory stimuli. Although the visitor may be seeking information the creativity of the site will lead them to the next part of the experience; the engagement.</p>
<p>The engagement is the actual experience. Simplicity is important during this step but it’s also as important to continue to engage the senses. Provide the visitor with information using some form of creativity. Uniqueness is important when competing with traditional forms of media. </p>
<p>Concluding the experience could be an option you may choose. If so it’s important to maintain that good experience for your visitor and to make them want to come back to that site again. Provide some resolution to make the experience enjoyable.</p>
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<h3>Translating an experience using web media.</h3>
<p>The best way to translate a given ‘experience’ would to be to identify the product/services and match the presentation (attraction, engagement and conclusion) with the prospective audience.  The problem with today’s new media is that often the developer overlooks his/her audience and makes their work ‘overdeveloped’ with too much graphics, pictures and animation that it becomes an assault on the senses when the main purpose is to seduce people and enhance their experience and lives.  Another mistake web developers make is to try and appeal to everyone and the end result is too much information and becomes difficult to navigate.  In order to translate an experience using the web it must be simple, yet affective.  </p>
<p>An example of a good experience using the web would be the Goodlife Fitness blog blog.goodlifefitness.com/.  It attracts visitors with a simple, easy layout and a few excellent graphics.  The site engages its visitors with an online discussion board that is easy to navigate and provides a cognitive ‘connection’ with other visitors.  This sites conclusion is that of providing its visitors/membership with nutritional supplements but not ‘in-your face’ advertisement that would discourage its visitors from returning.</p>
<p>Arguably, the less “overwhelming” and more considered your website is the more effective your website will be.  Some of the best experiences are achieved from simple structured websites that don’t confuse visitors and are designed for a target audience. </p>
<h3>Keeping your visitor engaged.</h3>
<p>The first thing that the visitor sees on the site will determine whether or not they are attracted to it. The attraction could have a simple yet stunning flash introduction or beautifully designed graphics.  It should be easy to navigate and relevant to the information or the services provided. It should remain easy to understand. Sound could also be an option. If using music it should be appealing to the target audiences as well as relevant to the information presented. It should capture the mood of the site.</p>
<h3>Designing and implementing trans-formative takeaways.</h3>
<p>Essentially a website is just another type of publication: an electronic brochure.  So what we put in it makes a difference.  What all good websites have in common is a transformative takeaway.  A transformative takeaway is a memorable and life changing experience. In fact the best experiences are transformative as they “…change people and as such are the absolute best for measuring the value of experience.” In other words a person can take this memorable experience with them even after they’ve left the site and change the way they think or perceive things and will see things in a new light. They may even see the website differently the next time they visit. </p>
<p>Our trans-formative takeaway on a web designer’s page could include a flash demonstration to showcase talents through sample work. This demonstration would be accompanied with audio effects and/or music.  I would demonstrate to my prospective clients how they could have stunning web site/multimedia presentations by employing my talents and creativity.  An example is found at: mistercoo.com/indexe.html.  This website demonstrates the designer’s flash talent by using flash graphics bubbles to represent the navigational links to the portfolio, artwork, and contact information.  It is memorable because it is simple and entertaining.</p>
<p>Another effective takeaway is providing a cognitive experience through shared stories and interaction.  A forum provides a place for visitors to start a dialog, make a friend, or close a sale.</p>
<p>When your target audience has an interesting, attractive and compelling takeaway experience, they’re more likely to revisit and recommend your site to others. </p>
<h3>Cognitive modeling as it relates to design.</h3>
<p>It is important when organizing and presenting data that we take in consideration the way it is organized.  “Data can be made to lie by simply rearranging it”.  Data and information can be organized within a few principles.  Organizing things based on similar characteristics shared by all data by time, number, alphabet, and magnitude.  Category and location allow us to organize data and information based on qualitative and quantitative properties.  And lastly, data can be presented randomly or ‘without organization’.  Clearly data can be organized many ways as long as the meaning is the same and consistent throughout.</p>
<p>The concept of cognitive modeling as it relates to design is that the designer and audience understand the same thing.  It is an important aspect of design to understand how the audience perceives a design or how they perceive information being presented.  If the end result is to convey a certain ‘mood’ or ‘experience’ then the designer must choose to present the information carefully.  The designer must think like the visitor does so that he/she can give them what they want.</p>
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		<title>Switching Hosting Providers &#8211; Transferring Your Website</title>
		<link>http://bigbrainmedia.com/switching-hosting-providers-transferring-your-website/</link>
		<comments>http://bigbrainmedia.com/switching-hosting-providers-transferring-your-website/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 19:16:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tutorials]]></category>

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		<description><![CDATA[Has your hosting provider been slowly increasing the costs of hosting and domain name registry over the years? Do you feel like it would be a hassle to switch to a more affordable hosting provider? Let us show you how to 'break-up' from your expensive hosting provider.]]></description>
			<content:encoded><![CDATA[<p>Has your hosting provider been slowly increasing the cost of hosting and <span class="tiptip" title="Refers to the 'www.website.com' name">domain names</span> over the years? Do you feel like it would be a hassle to switch to a more affordable hosting provider so you continue to use your current provider regardless of the increasing costs?</p>
<p>It&#8217;s easier than you think to switch. Let us show you the steps involved in transferring your website from one host to another*.</p>
<h3>Step 1: Backing Up Your Old Site</h3>
<p>You will need to backup all of your files, email forwarders, and databases in preparation for the transfer. To do this you will need to login to your current hosting provider and make a full backup.</p>
<div id="attachment_356" class="wp-caption alignnone" style="width: 300px"><a href="http://bigbrainmedia.com/wp-content/uploads/hosting_backup.gif"><img src="http://bigbrainmedia.com/wp-content/uploads/hosting_backup.gif" alt="Backing Up Your Old Site" title="hosting backup" width="290" class="size-medium wp-image-356" /></a>
<p class="wp-caption-text">Click to enlarge</p>
</div>
<p>Under the &#8216;cPanel&#8217; tab at the top of site:</p>
<ul class="small-list small-dot">
<li>Select &#8216;Site Backup &#038; Restore&#8217; from current provider.</li>
<li>Select &#8216;Full cPanel Backup&#8217; under the &#8216;Backup&#8217; tab.</li>
<li>Select &#8216;Daily System Backup&#8217; as this is usually the most up to date backup available.</li>
<li>Select &#8216;Start Archiving&#8217; to archive the backup.</li>
<li>Now you will need to download the backup.</li>
<li>Choose &#8220;download&#8217; and save the file to your computer.</li>
</ul>
<div class="message msg-note">Depending on how large your site is this may take some time.</div>
<h3>Step 2: Finding Your New Provider</h3>
<p>Find a suitable hosting provider to switch to. Keep in mind the new provider should have a lot of the features you already take advantage of (reliable customer service, reputable, and have a 99.9% uptime, etc.). If you are in need of recommendations, read our <a href="http://bigbrainmedia.com/hosting-reviews/" title="Web Hosting Reviews">hosting reviews here</a>. Once you have selected your new hosting provider you should choose the package that is right for your needs. You can usually save money by choosing to go with a longer term contract (1, 2, 3 years). Once you have registered for the new account you will need to login to the account so you can upload your current site.</p>
<p><a href="http://affiliates.canadianwebhosting.com/cgi-bin/clickthru.cgi?id=bigbrainmedia"><br />
<img src="http://affiliates.canadianwebhosting.com/banners/468-60-3.gif" border=0></a></p>
<h3>Step 3: Restoring Files to New Site</h3>
<p>Next step is to restore the backup to new site.</p>
<div id="attachment_356" class="wp-caption alignnone" style="width: 300px"><a href="http://bigbrainmedia.com/wp-content/uploads/hosting_restore.gif"><img src="http://bigbrainmedia.com/wp-content/uploads/hosting_restore.gif" alt=Restoring Files to New Site" title="hosting restore" width="290" class="size-medium wp-image-356" /></a>
<p class="wp-caption-text">Click to enlarge</p>
</div>
<p>Under the &#8216;cPanel&#8217; tab at the top of site:</p>
<ul class="small-list small-dot">
<li>Select &#8216;Site Backup &#038; Restore&#8217; from new provider.</li>
<li>Select &#8216;Restore a Backup&#8217; under the &#8216;Restore&#8217; tab.</li>
<li>You will now be asked to locate the file you backed up in Step 1.</li>
<li>You should now have the files, email forwarders, and databases from your old site on your new site.</li>
</ul>
<div class="message msg-note">Depending on how large your site is this may take some time.</div>
<h3>Step 4: Changing DNS Name Servers</h3>
<p>At this point you&#8217;ve backed up the old files to the new site and your almost done. So the next step is to change the DNS Name Servers to the new site. The DNS Name Servers will direct a visitor, when they type your website name into a browser, to the server with your current files at the new hosting provider. If you neglect to update the DNS Name Servers your visitors will get an error message once your old hosting account expires.</p>
<div id="attachment_356" class="wp-caption alignnone" style="width: 300px"><a href="http://bigbrainmedia.com/wp-content/uploads/hosting_dns.gif"><img src="http://bigbrainmedia.com/wp-content/uploads/hosting_dns.gif" alt="" title="hosting DNS" width="290" class="size-medium wp-image-356" /></a>
<p class="wp-caption-text">Click to enlarge</p>
</div>
<p>You will need to note the new name servers and record them into the old site. Do this by logging into your new hosting provider account.</p>
<h5>Note the Old Name Servers</h5>
<p>Under the &#8216;Domain Manager&#8217; tab at the top of new site:</p>
<ul class="small-list small-dot">
<li>Select your domain from the checkbox.</li>
<li>Select the tab &#8216;Name Servers&#8217; from the right-hand box.</li>
<li>Make a note of the name servers.</li>
<li>Next you will login to the old hosting provider.</li>
</ul>
<h5>Entering the Name Servers into the New Account</h5>
<p>Under the &#8216;Domain Manager&#8217; tab at the top of new site:</p>
<ul class="small-list small-dot">
<li>Select your domain from the checkbox.</li>
<li>Select the tab &#8216;Name Servers&#8217; from the right-hand box.</li>
<li>Enter the Name Server information into the &#8216;Custom Name Server&#8217; fields.<br />
Enter the information exactly as it appears from the old hosting provider avoiding the number string.</li>
<li>Select &#8216;Save Nameserver Settings&#8217;.</li>
</ul>
<p>You are done! You can transfer your domain name(s) over the new hosting provider as they expire.</p>
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<p>*This article assumes your hosting provider is using <span class="tiptip" title="cPanel is a Linux based web hosting control panel designed to simplify the process of hosting a web site.">cPanel</span>. <a href="http://bigbrainmedia.com/contact/" title="Contact">Contact us</a> if you are unsure of how to proceed in transferring your website.</p>
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		<title>Hiring a Web Designer</title>
		<link>http://bigbrainmedia.com/hiring-a-web-designer/</link>
		<comments>http://bigbrainmedia.com/hiring-a-web-designer/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 19:13:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tips]]></category>

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		<description><![CDATA[Hiring a web designer requires some research, just like any other business decision. The purpose of this page is to make the research process easier by offering some basic questions you should ask yourself before you start searching.]]></description>
			<content:encoded><![CDATA[<p>Hiring a web designer requires some research, just like any other business decision. The purpose of this page is to make the research process easier by offering some basic questions you should ask yourself before you start searching.</p>
<p>If you only plan to provide some basic contact information, your web designer does not need any in-depth technical (as in programming) skills. However, they should have a firm grasp on how to create clean, professional looking sites. Each designer has different styles, so visit the sites of multiple designers to get a feel for what you like. </p>
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<h3>What is the purpose of your site?</h3>
<p>Is your goal to inform site visitors about what you do and contact info so they can come to your brick-and-mortar business? </p>
<p>Do you expect to gather information from the user? What do you plan to use this information for? (feedback, surveys, future marketing?)</p>
<h3>Are you planning to sell goods or services online? </h3>
<p>If you plan to sell goods or services online, your web designer should have some programming skills such as Perl, ASP, PHP, Javascript, or Java. They should also have some database experience, typically in MySql. </p>
<h3>Who is your audience?</h3>
<p>Many people have a &#8220;build it and they will come&#8221; kind of mentality. The reality is much different. It is imperative to target a specific group of people and offer those customers a product suited to their needs. A good example of this principle would be Old Navy (http://www.oldnavy.ca) and Tiffany&#8217;s (http://www.tiffany.ca). Old Navy&#8217;s web site is colorful with moving graphics &#8211; this site targets young, cost-conscious people. The prices scream from the front page to lure customers in. Tiffany&#8217;s web site, on the other hand, is stark white, relying on the beauty of diamonds and portraying elegance and affluence.  Both of these businesses know who their target audience is and aim their marketing towards those groups. </p>
<h3>How many pages do you expect your site will have?</h3>
<p>A basic informational site (known as a brochure or brochureware site) is typically 3 pages &#8211; just enough space to offer basic information about who you are, what you do, and how to contact you. This kind of site is suitable for many small businesses. However, many companies find 3 pages do not offer enough detailed information. </p>
<h3>Do you already have a business logo, or will you need one designed?</h3>
<p>A common misconception is that a web designer will automatically design a logo as well. While some web designers offer those services, not all do. If you already have a business logo, do you have it in an electronic format? </p>
<h3>Do you have any pictures you would like to use on your site?</h3>
<p>Pictures add visual interest to a web site. Good candidates are pictures of the building where your business resides and pictures of products/services you sell.</p>
<blockquote class="bq-center"><p><span>Less is more</span><cite>-tips to remember</cite></p></blockquote>
<p>Many people who are inexperienced with web design want lots of &#8220;flash and dazzle&#8221; such as flashing banners, animations or graphics that move around. While animation can be interesting for the first time you see it, if you visit a site often the animation quickly becomes very annoying. You can use animation, but remember &#8211; less is better. </p>
<h3>Plan for site maintenance</h3>
<p>That means periodically (once a month or so) making small changes to the site to keep it fresh and interesting. Your site loses credibility if the information is very old. </p>
<h3>Organization counts</h3>
<p>Visitors will leave your site very quickly if they can&#8217;t find the information they are looking for.</p>
<p>The purpose of your web site is to attract new customers. Often one or two new customers is all it takes to recoup your budget spend.</p>
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		<title>Exposure Photography Show</title>
		<link>http://bigbrainmedia.com/exposure-photography-show/</link>
		<comments>http://bigbrainmedia.com/exposure-photography-show/#comments</comments>
		<pubDate>Mon, 24 Oct 2011 19:11:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

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		<description><![CDATA[This Show has something for the photographer in everyone! They continue to provide you with the latest technology and innovations in the industry - from capture and storage to post-production. Demo products, see what's new, shop for great deals, and take in various FREE imaging seminars, provided by Henry's School of Imaging.]]></description>
			<content:encoded><![CDATA[<div class="content">
<h3>Exposure, Canada&#8217;s premiere digital imaging Expo.</h3>
<p>This Show has something for the photographer in everyone! They continue to provide you with the latest technology and innovations in the industry &#8211; from capture and storage to post-production. Demo products, see what&#8217;s new, shop for great deals, and take in various FREE imaging seminars, provided by Henry&#8217;s School of Imaging.</p>
<p>Exposure highlights:</p>
<div style="width: 200px; float: right;"><a href="http://www.exposureshow.com/Content/pdfs/Fall_Show_Guide_2011_ForWeb_REV.pdf"><img style="float: right;" src="http://www.exposureshow.com/Content/images/Download-Exposure-Oct2011-Guide.jpg" alt="" /></a><a href="http://www.exposureshow.com/Content/pdfs/Fall_Show_Guide_2011_ForWeb_REV.pdf">Download the Show Guide</a><br />
(PDF, 7.7MB)</div>
<ul class="list-blt">
<li>Learn at Free Presentations all Weekend &#8211; <a href="http://exposureshow.com/Schedule/Day1">Over 150 FREE seminar presentations</a> and <a href="http://exposureshow.com/Workshops">workshops</a></li>
<li>Take in a Key Note <a href="http://exposureshow.com/Speakers">Presentation</a></li>
<li><a href="http://exposureshow.com/About/ProCentre">ProCentre</a> &#8211; Featuring Pro-Video &amp; Lighting gear, live demonstrations &amp; presentations.</li>
<li><a href="http://exposureshow.com/About/Deals">Great Deals</a> &#8211; Browse and purchase the latest in NEW imaging product &amp; accessories</li>
<li>NEW Outlet Centre area &#8211; Check out the huge selection of end of life or previously enjoyed demos!</li>
<li>New Product &#8211; Be among the first to see new photo industry product introductions.</li>
</ul>
</div>
<aside>
<div class="box-info when">
<h3>When</h3>
<p><strong class="time">Friday, October 14:<span style="padding-left: 19px;">10AM &#8211; 7PM</span></strong><br />
<strong class="time">Saturday, October 15:<span style="padding-left: 5px;">10AM &#8211; 7PM</span></strong><br />
<strong class="time">Sunday, October 16:<span style="padding-left: 12px;">11AM &#8211; 5PM</span></strong></p>
</div>
<div class="box-info where">
<h3>Where</h3>
<p>International Centre, Hall 5. 6900 Airport Rd Mississauga, Ontario L4V 1E9</p>
<p><a href="http://maps.google.com/maps/place?q=International+Centre.+6900+Airport+Rd+Mississauga,+Ontario+L4V+1E9">Map</a></p>
</div>
</aside>
<div class="message msg-note">bigbrainmedia.com is not responsible for course content or external links.</div>
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