One of the many advantages of participating in Google Engage is the access to free training that will help enhance the service you provide to your clients and make you a prince (or princess) among your peers.
Google Engage invites you to a free interactive Master Class exclusively for the Engage agents in the Toronto area on October 27, 2011. Taught by Google certified trainers, Dave Booth and Anastasia Holdren, the classes will be divided according to level of experience – Beginner or Advanced. Choose the one that is right for you.
Whether you are new to online advertising or you need a refresh, the Google Engage Master Class has something for everyone.
Be sure to register ASAP. The Master Classes are only for members of Engage, but seating is limited to ensure the best possible experience for attendees.
| Time | Beginner Track | Advanced Track |
| 8:30am – 9am | Check-In, Coffee/Continental Breakfast | Check-In, Coffee/Continental Breakfast |
| 9am – 10:30am | Intro to AdWords, Setting up Accounts, How the Auction Works | Ad Split Testing, Conversion Tracking & Google Analytics, Dynamic Keyword Insertion |
| 10:30am – 10:45am | Coffee Break/Networking | Coffee Break/Networking |
| 10:45am – 12noon | Account Structure, User Interface Walkthrough | AdWords Editor, Opportunities Tab |
| 12noon – 1pm | Lunch (provided) | Lunch (provided) |
| 1pm – 2:15pm | Campaign Settings Options, Bidding Options | Remarketing, Understanding & Using the My Client Center |
| 2:15pm – 3pm | Keyword Optimization and Research | Taking Advantage of Ad Extensions |
| 3pm – 3:15pm | Coffee Break/Networking | Coffee Break/Networking |
| 3:15pm – 4pm | Understanding Quality Store | Selling AdWords |
| 4pm – 5pm | Intro to the Google Display Network, Engage and Google Certified Partner Program | Serving and Keeping Clients, Engage and Google Certified Partner Exam |
| 5pm – 6pm | Reception | Reception |
| Google Engage Toronto Master Class – Register now | ||
| October 27, 2011 8:30am – 6pm |
Radisson Hotel Admiral 249 Queens Quay W. Toronto, ON M5J 2N5 |
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