We often come across customers that are looking for web re-design or search engine marketing and have previously hired a company to build their original website. Many of these customers had the company buy their respective domain name, purchased hosting and setup the website under the web design company’s name. This is very convenient way of having someone else handle the technical aspects of setting up a business website but can come back to be very time consuming and costly.
When registering and setting up a domain name, it is best to have the business owner register the domain name under the business and not a third party. This makes sense as the business then ‘owns’ the name and there can be no dispute as to own retains ownership.
The alternative can result in the following:
We routinely come across companies that have made the mistake of not registering their own domain name and it becomes time consuming to obtain and transfer the domain name to the registered business. On occasion, the business has had to forfeit the domain name and start from scratch which has resulted in lost revenue, time, reputation, branding/marketing efforts and money.
Lastly, the ability and flexibility to sell or transfer your domain name should you sell the business is lost when you don’t retain ownership of the domain name.
